LAID RIGHT FLOORING & REMODEL
BRAND IDENTITY SYSTEM
Laid Right Flooring and Remodel came to SDCo to create a brand that stood out from the local competition in Palm Beach County, FL. During the discovery meeting, it was clear they needed to communicate all of the remodeling services they offer. We set out to create a system of designs that communicated the companies expertise, but was careful not to confuse the viewer into thinking they built complete homes. Relying on typography and a subtle icon of a house, we built a classic branding package.
